Question 1

"Economies of scale" means that as a company produces more of a product,the cost of each unit produced goes down.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following statements about customer value is true?

Accepted Answer

A)  Customer value is the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
B)  The greater the competition,the less important customer value is.
C)  The sure way to achieve high customer value is to offer a lower price.
D)  It is the manager's view of customer value that matters,not the customer's.
E)  None of these statements is true.F) C) and E)
G) B) and D)

Question 3

When a firm makes a total company effort to satisfy its customers,and profit-not just sales-is an objective of the firm,the company is practicing the "marketing concept."

Accepted Answer

A) True 
 B)False

Question 4

Accepting the "marketing concept" means that a firm should have a ________ orientation.

Accepted Answer

A)  marketing
B)  research
C)  production
D)  sales
E)  planningF) A) and E)
G) A) and D)

Question 5

Marketing should

Accepted Answer

A)  begin with the production process.
B)  make decisions about product design and packaging,prices,or fees.
C)  not need to coordinate with production,accounting,and financial activities.
D)  provide input,but let production determine what goods and services are to be developed.
E)  focus on getting customers to make a final purchase.F) B) and D)
G) B) and C)

Question 6

Which era of marketing is characterized by families who sold their surpluses to local distributors?

Accepted Answer

A)  the simple trade era
B)  the production era
C)  the sales era
D)  the marketing department era
E)  the marketing company eraF) A) and D)
G) B) and D)

Question 7

Exchanges between producers and consumers are more difficult in an advanced economy because of

Accepted Answer

A)  separation in time.
B)  separation in values.
C)  spatial separation.
D)  separation of information.
E)  All these answers are correct.F) A) and B)
G) C) and E)

Exam 1: Marketings Value to Consumers, Firms, and Society

Marketing should

Correct Answer
verified

Exchanges between producers and consumers are more difficult in an advanced economy because of

Correct Answer
verified

Which era of marketing is characterized by families who sold their surpluses to local distributors?

Correct Answer
verified

"Economies of scale" means that as a company produces more of a product,the cost of each unit produced goes down.

Correct Answer
verified

When a firm makes a total company effort to satisfy its customers,and profit-not just sales-is an objective of the firm,the company is practicing the "marketing concept."

Correct Answer
verified

Which of the following statements about customer value is true?

Correct Answer
verified

Accepting the "marketing concept" means that a firm should have a ________ orientation.

Correct Answer
verified

Exam 1: Marketings Value to Consumers, Firms, and Society

Marketing should

Correct AnswerverifiedShow Answer

Exchanges between producers and consumers are more difficult in an advanced economy because of

Correct AnswerverifiedShow Answer

Which era of marketing is characterized by families who sold their surpluses to local distributors?

Correct AnswerverifiedShow Answer

"Economies of scale" means that as a company produces more of a product,the cost of each unit produced goes down.

Correct AnswerverifiedShow Answer

When a firm makes a total company effort to satisfy its customers,and profit-not just sales-is an objective of the firm,the company is practicing the "marketing concept."

Correct AnswerverifiedShow Answer

Which of the following statements about customer value is true?

Correct AnswerverifiedShow Answer

Accepting the "marketing concept" means that a firm should have a ________ orientation.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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